While I was still living in Bloomington, my talented friend Gaby asked me to help her create some logos and branding illustrations for her photography business. It may have taken six months, but we finally have a finished product!
Despite the length of time it took to complete, this project is definitely one of my all time favs! Gaby is an awesome photographer (with the credentials to back it up — she got her BFA from IU in December), and I am so happy that she let me do this with her.
With a muted, feminine, vintage-inspired color palette and a paper doll concept, the first thing I did was create a Gaby doll. The idea is that each outfit for the paper doll represents a type of photography she specializes in, like fine art, portraiture, and travel.
Beautiful, even in 2D!
I scanned in fabric to make this casual dress. Using shadows helped give it dimension and the feeling that it could twirl all day long. Wee!
Wedding Day Gaby will make your dreams come true. Ooh-ooh. Ooh-ooh-ooooh. I like how the subtle texture of this wedding dress turned out.
Power suit! She doubles as a lawyer. Watch out, criminals! But actually Power Suit Gaby specializes in commercial photography.
Gaby has done some overseas traveling, with camera in hand, of course. Safari Gaby is a travel photography pro.
Painter Gaby is my favorite. Looks like she’s had a long day in the studio creating fine art.
And for one last avant-garde look, I asked myself “WWLGD?” That’s right, What Would Lady Gaga Do? She might wear a dress made of film and camera lens glasses.
All together now:
Somewhere in the middle of the paper doll process, I began working on Gaby’s logo. She already had one sketched out, which I thought was too good to lose, so I started there.
Here’s my first round of logo mockups:
And these are the finals:
Gaby is using some of them on her blog now. She mixed and matched a couple for the banner and is using the circular ones as watermarks on her photos.
As soon as we wrapped up the paper dolls, Gaby took all the pieces and put together these adorable postcards:
The photographer for all occasions! Love it!
I really hope to do more illustration in the future. I’m thinking about going into business making personalized paper dolls and selling them on Etsy. Full time. Think it’ll be a hit?